The 11th Hour (2007)

The 11th Hour (2007)

The 11th Hour (2007)

Problem

People’s illusion that we are suffering from nature, but we are part of nature; and we are nature.

People may not realise that everything we do to improve civilization are causing danger to our ecosystem, and host “our planet”. Reports and solutions to “global warming”, “Greenhouse gas” and moving to other places are not just scientist trying to catch attention but series of abnormal nature behaviour. Such as tsunami, earthquakes, floods, drought, extreme temperatures etc can be all linked into messages nature are sending us.

Scientists want us to realise the way that we are treating our resources today, will one day run out. The consequence of these valuable resources at risk will cause risk to future civilization for human. The way that human’s superior attitude of living is killing themselves faster, than any other species on this planet.

People may not realise sickness such as asthma and allergies might be just the beginning of the affect of damaging the air and food qualities. Our next generation of children around 30%-60% in each classroom do have asthma, which it won’t be surprising if numbers are still increasing. Also the significant increasing number of different types of cancers, originating from the changing in our daily food and artificial chemicals unknowingly invades our lives.

In reality small amount of people in the world that has more power than the rest of the populations, to make economic decides, for their own financial benefits.

Such as Rich petrol companies are controlling our petrol prices

Where it’s time that nature has rights too, to have a say of how we are treating it. The way that how we are treating the planet are not going to give us sustainable growth, which defects the idea of economic growth and quality of live and contradicts an economist idea of “economic growth”. Technologies can never replace everything that nature can do, and can never do it the same.

The way to fix the wrong is “education” but at the moment our next generations are ignorant of what choices are made. As a designer we are the start of the consumer chain, and it’s really important we are educated correctly of how we treat our resources to sustain the beauty of our world. Where I believe every design and productions would need to be considered deeply of the harm we are doing to our motherland, because it is damaged enough. To out run politician and rich companies selfish decisions and as designers little changes we make, over time would make a difference to our planet and avoid extinction.