Rationale

Rationale

“Moon flower Jewellery box” is bioinspired by the moon flower (Ipomoea alba), where the flower will bloom and express a beautiful fragrance at the night time.

The entire jewellery box consist of six pedal slots where they are all injection moulded ABS with a hexagon base and a press pull open mechanism. The choice of ABS Acrylonitrile butadiene styrene provides a really shiny glossy surface, tough and heat resistance where ABS can also be recyclable.

The key of this design to be biomimetics by the opening and closing mechanism is the imitation of the blooming motion of the moon flower, where the idea is that the user can controls the opening and closing of the box. The mechanism works by pulling the knob upwards the petals will open and when pressed down the petals will close. The unique mechanism would also cause the user pleasure and maybe conversations between their friends.

Each slot has rings, earrings, watches, bangles and necklaces slots covered by a dark elegant green fabric material. The use of the fabric material avoids the precise jewelleries to have any risk of scratches and the choice of green is to emphasis the biomorphic of nature and plants.

A sphere appearance of the box when it’s closed, is because circle “is the strongest structural shape, and in nature, the sphere is the strongest 3-d shape.” Where planets and fruit such as water melon objects emphasis sphere is like a shape that symbolisms “protection” like helmets. Since a jewellery box’s purpose is to provide security to expensive and precise jewellery the sphere shape express the design perfectly.

Exterior of the sphere is white with a black elegant flower knob; the colours black and white are simple, clean and mystery vibe to target a professional female market.

The jewellery box would be placed in front of a mirror on the make up table, where the user can look for the right jewellery correctly when they want it. Reasons why the jewellery box is a more preferable choice than traditional jewellery boxes is because it can allows more jewellery storage, and when jewellery is more organised the use of space and user behaviour would be more efficient.

As a design I want the box to be like a mini piece of furniture even small/ medium apartment users can easily move around and have changes in the homes. Also it can be like a piece of artwork to be an interesting product to add pleasure to the eye.