[Video Reflection] David Kelley - Human Centred Design

Design of personalities in our products

He suggested architects show people in their houses so it won’t be empty as the opening example of human centered design. David Kelley began with his well known designs of the heart defibrillator and images example of his product that is in use in the market today. It’s interesting that it awaken us as designers that product should be design around its users and not the other way around.

Design revolution changed design process and how designer s thinks and approach to their design. Where behaviour, personalities has been projected onto products to create comfort and communicates between people. Kelley mentioned that 3D modeling and rendering became a process how designers construct their final designs and a more hands on experience before the product is proceed to manufacture.

Video example:

Prada – change room and retail store innovation

Personally when the clip was shown, I thought it’s a awesome unique design but it also contains a hidden sense of behaviour communicating between the customer and the workers in the store through the design. Screens are provided to allow clothing to be consumed without trying makes lazy consumers life easier and gain more profit for Prada in the least amount of time. Also the unique blurred interface glass doors at the change rooms provide consumer with absolute private time and space to try the garments and the special 3 -4 sec delay camera magic mirrior allows consumer alone to see the outcome in 360 degrees. All the designs are enhancing a more behavioural and human centered experience to the consumer to the store.

Cubical space

The team will try different method to make the office area a more pleasurable place other than uncomfortable dark boring cubes. The redesign of the cubical one cute element would be the flower will bend as nobody in the room but when re-enters the flower will stick up as a welcome element that old cubical wouldn’t have. The use of colour and how everything is put in the room were all designed according to human behaviour, comfort for the eye and bring enjoyment to work.

Spyfish

-Camera that goes in water that can be watch through the monitor through wireless and allows users to see completely underwater.

Human behaviour and personalities are the way new design is heading, other than allowing people to have a more personal experience but thinking into user’s shoes. Designers are according to Kelley are more trusted in companies and playing more major roles in production.