Rationale
Twister jam a designed jam packaging to make life easier for
users that has carpal tunnel syndrome or any kind of hand disability like arthritis.
The packaging is constructed 5 parts that contains a twist mechanism that as
the user turns the handle that the top of the packaging a panel inside the
bottle will push the jam out of the dispenser. The bottle is a flat rounded
bottle design to make the bottle more hand friendly. As the sides of the bottle
are curved inwards with the TPE grips to indicate where the hand should be
placed. The clear cap at the base tells the user that it can be removed and
clearly shows where the jam will come out from. The handle at the top can be
twist, push, nudge or anyway that the user just need to exert a bit of energy
and jam will be dispensed. The shape of the handle hints the turn motion with
the indents on both sides. When the handle is twisted at 90degree to the bottle
and user would not like to dispense more jam user can simply twist the handle
back 45 degrees to place the handle back into its original position.
The dispenser has a wide opening to allow fruit piece to
also be able to dispense without blockage within the bottle like the pump or
rolling mechanism. The cap internally has an indent which acts as a stopper for
the dispenser.
The dispenser is shaped like a trapezium that allows users
to use it as a spread to spread jam on their toast etc. without the need of a
knife. The clear body choice is to keep the old jar idea that consumers can see
the jam and the quality before purchase to gain their consumer confidence,
especially to the elderly market. The packaging itself is targeting a children’s
and family market which is represented by the labeling, where it tries to help
younger children with a hand disability to be able to look after themselves in
a safe condition. The replacement of the jar design helps a lot of people that
could never have enough grip to open the jar, therefore it is also a product
that is open to the general public.
The flat rounded rectangular design will be more space
efficient than the circular jars within the placement of delivery. Glass jar
will also need more supportive material to ensure that it will not break during
the delivery process, with the new design the bottle material is PP therefore manufacturers
and retails will can less of a worry of broke glass. The choice of PP is
because it is a food safe plastic option that is commonly seen in the packaging
industry. PP can also be clear or in colour which suits the requirements of the
design. Also because jar should be store in fridges after open, PP temperature
feature has the ability to stand heat during manufacturing and a low temperature
when placed in somewhere cold. The choice of TPE for the grips it is because
the grip needs a soft texture to add comfort to the user’s hand and it is a
food safe type of thermoplastic rubber.
The bottle design can also be incorporated into other jam
flavours, or other potential products that has a thick texture.
Labeling on the bottle has clear instruction and food
indicators to how to use the bottle and its healthy content. Also at the top of
the bottle there are arrows to indicate that the handle should be twisted. The
back label is narrower to allow user to see the content inside the bottle and
see how much jar is left before purchasing a new bottle.
Peer Feedback
Ricky Chu
http://starocean01.blogspot.com.au/2013/08/wk6.html?showComment=1378092416435
Dominic See
http://dominicsee.blogspot.com.au/2013/09/cormack-packaging-design-project-1-final.html#comment-form
Lubar Han
http://lubar-han.blogspot.com.au/2013/09/final-packaging.html?showComment=1378092763103#c7846140664749039458
Patrick Dunn
http://patrickdunnindustrialdesign.blogspot.com.au/2013/09/blog-post_3120.html?showComment=1378093152168#c1660792443904488607
Christina Le
http://christinaale.wordpress.com/2013/09/01/acti-gel-final-submission-posters/#comment-63
