Bill Moggride – What is Design

Bill Moggride – What is Design

“Everything is design” - Everything is used is alter by man

Beginning the start of the lecture Bill started off introducing good designs that was from the “National design award” held at Washington D.C

Mentioning

• · Jane Thompson – Life time award
• · U.S Green building council
• · Kieran Timberlake - Architecture
• · Stephen Doyle – graphic design
• · Rodarte – fashion
• · Lisa Strausfeld – Interaction design – One laptop per children
• · William Sofield – Interior design
• · James Corner – Redesign a boring subway to a park
• · Smart design – Redesign everyday objects – design for disability but good for everybody

Bill then reference to the First lady’s speech

She wanted exposing young people to new possibilities and pursues their dreams with no physical barrier. Young people with no access to resources such as museums, where she wanted to open these doors. Also as she mentioned that she is trying to close this gap for young people

Design Disciplines

Mentioning

• · Frank Wright
• · Frank Gehry 1997 –Designed the Vitra Furtiture museum
• · Charles and Ray Eames ‘Lounge chair and Octoman 1956’ – American design

Where they also like to invent on new materials such as New fibre glass which it was a new material to use back in their times.

Light design by Swiss

· Richard Sapper – Tizio

· Yves Behar – leaf – LED lights

Industrial design

· Ettore scottsass – Otivetti Valentine 1969 ; glassware design – modern splashy way

Human and subjective --------------------------------Technical and objective

System design / digital design

Example

Intel future

Within the video a Chinese business man was using gadgets to lead him to a business meeting in a foreign country.

He first had car assist design to directly lead him to his car with a gadget like a Palm.

There was voice interaction and the gadget can transform into a GPS for navigation.

Where he can direct the GPS/ Car to lead him the way or options he had to the destination.

He can then make phone calls and he was also inuse of a Bluetooth headset.

Continuing with the voice interaction system he can then choose the type of music he wanted and continue with navigation.

As Bill mentioned that every piece of this video of the gadgets, headset till the interior of the car are design opportunities. I personally love the sample idea by Intel and it’s very close to reality that this idea will be true and be loved by drivers and travellers.

What is bad design?

Bill first shown a Remote control that was wrapped in cardboard and only showing the functional buttons and the host had to label it correctly in English.

Practical solution – Teddy bear on phone? The reason why people had huge teddy bear on the end of their phones was not because it was cute, but since Jap girl smudge their make up on their phones where the bear is to clean the smudge. Personally point of view it’s surprising to know that the use of the teddy was only for cleaning and I do feel sorry for the teddy bear for the usage it wasn’t design for.

The I-mode service was very popular in jap as a communication platform for users where it had once 33million subscribers and comparing to Japan’s population it was quite high. Another video example was the – i-mode service. Bill had a video of the process of the test on buying a drink with the i-mode service.

· Attempt to buy the drink

· Find address of vending machine

· No service

· Email bar code

· Junk filter

· Call customer service which is already 17mins

· Complete a Online form

· Pay

· Altogether took 35mins to buy a drink

The designer didn’t understand the design process and didn’t test it on people and it was a cold winter morning and wasted 35mins of somebody’s morning. It was a good idea but personally I think the designer didn’t take in count of the time, weather and the steps which was in the processes. Most users will give up on the machine and buy it somewhere else.

Bill bought on the idea of difficulty on connection problem that the designer who designed the product will have disconnection of the person who design the program, which creating all these bad designs.

Design process

The key factors in the design process understand people and prototyping

Understanding people –

(People)+ (business)+ (technology) = innovation

According to Bill when people, business and technology concern overlays it creates innovations.

Design for different people

Where we need to consider on if it is for older or younger people, their background etc

Mentioning

• · Need and desire
• · Learning
• · What people do than what they say they do
• · Ask
• · Try – experiment

The point of investigating more into others and more hands on to learn about how people use objects and since they are the users we ask/ test them to get efficient feedbacks.

• · Prototyping
• · Lab > electronic
• · Screen design – flash

3 stages of prototyping

• · Inspire
• · Evolve
• · Validate

Examples

Gyus Surgery tool was first prototyped and after talking to surgeons the product from an inspiration turned out to evolve to a efficient comfortable professional operation tool.

Bill emphasises about making videos of an experience to allow the product outcome to become more effective and noticing room for improvement.

Laundry moments was an user video of the idea of when coffee stain removers the designers used a scenario, sketches, cardboard models to convey a workable design concept.

Intel UMPC was another user video of a different view of partying and technology for young people. The communication between the users in the video is serious design opportunities. The idea of every individual will have their earphones and party individually in a space together without disturbing others in the area. I think the ideas of personalisation within parties are something I would never have thinks of, and I think it’s unique.

Expanding contexts

Personal > Social > Environmental

*Personal

· Western digital – My passport

*Social innovation

· Adaptive eye-care – are self prescript glasses which allow poor people without access to eye treatment to retain their eyesight with these glasses. And they only operate $19/ pair where the degree of the glass can be change by the liquid inserted into the lens.

*Places we live

· Mapungubwe national park interpretive center

· And How to obtain water

Design for sustainable products

• · Greensulate – made from mushrooms – insulation of heat and fire
• · Shinichi Takemura – media producer – Tangible Earth demonstration

– Takemura wanted to use media to communicate with people after years of human interaction studies. The interactive globe interface moves in any direction

• · Displays
• · Daylight
• · Population
• · Air layout – Formation of typhoons
• · Ocean currents
• · Height of countries
• · Sea surface temperatures
• · Air pollutants

· Tsunami and magnifying function to see images of what happened of the incident from the past damages

From the 54 min lecture Bill covered the basis of design and example for the ideas to get through. I enjoyed the video examples and I think the designs for the future are awesome and becoming a professional designer there are most than just your part to consider about or else it will be like a fail design like I-mode vending machine.

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Project One: Experience Enrichment

Rationale

Sinyous Eyelash Curler

Through thorough research and reviews provided by young teenage girls using eyelash curlers, it is obvious that eyelash curlers are becoming tool that cannot be missed in makeup bag, as females get more conscious about their appearance in today’s modern society. From my investigation girls found the look of traditional eyelash curlers very unattractive, and for first time users it clips onto their skin frequently. Also the choice between metal and plastic, metal has a significant better outcome and more durable. While plastic curlers has a flatter curler surface benefits users that uses fake eyelashes. Tradition operation of the curler will damage the makeup which is already on the user’s cheeks and etc, which takes more time to look good than have fun.

Towards my design I aim to make the eyelash curler unique by its side way clip design, keep the use of metal for its material since it’s more durable and efficient. The use of metal also makes its user feel they are superior and elegant, since the material is reflective creates compatibility with perfume bottles etcAddition of curves to the normal handles and its irregular shape creates interest on a girl’s make up table. The head of the curler is also longer and flatter to suit fake eyelashes and users with different eye features. The design inspiration is like the breast cancer foundation’s ribbon which targets back to female target audience and adds ergonomics to the product. Also would like to create conversations between people “guessing” the use of the product, which encourages the mystery of the curler. The curler will be for home use indicating to the user to enjoy the process of putting make up on and bringing out the most of her beauty.

The story of stuff project with Annie Leonard

The story of stuff project with Annie Leonard:

“System of crisis; crashing the system; crashing each other and we are not having fun”

The story of electronics

Surprisingly to know that old products are “designed for the dump” and creating 25 million bump of e-waste each year. The poor thought design material, manufacturing and disposal creates loads of problems such as

Tonic into worker’s health from PVC, solvents, toxic flame retardants leading onto 40% of miscarriages and higher rate of blood, brain and kidney cancer.

Dumping waste into other countries and polluting rivers and villages and creating more green house gas burn what cannot be recycled.

It’s wiser to choose greenest products that designers are well thought of the whole product process, or most parts of the electronic is recycle. So it is important as designers to clearly think about the manufacturing and disposal process because it affects a big amount of people and environment. Therefore design something that is green and that it will last.

The story of bottled water

Manufactured demands are what drive people to buy water, where they make people feel insecure and lack of personal standards.

Firstly companies will “Scare Us” of the danger within tap water and sell how purify bottle water is.

“Seduce Us” with pretty printed packaging but the amount of oil and resources use within the process only delicate us with two minute of need.

After the amount of energy spent to make a bottle and seal water inside, it would be then disposed. Since plastic is not an eco-friendly material, they are usually land filed or burn to create more CO2. Even worst shown in the video was the companies wouldn’t recycle the bottle but dump it into India and polluted the environment there. Which this is “Misleading Us”

Real solution mentioned:

*Invest in public water infrastructure

*Prevent pollution

*Drinking fountains

*Water bottle boycott

There are billions of people without water access and water is an actual need. No point wasting money on something that is accessible, drinkable near you. Better off if you help people for example in Africa with no clean water access and need bottle water for living.

The story of cosmetics

“Women use 20 cosmetic products daily and Men use 6 cosmetic products daily”

It surprise that how many toxic are within our daily products and there are nothing government legislation can do to ban certain chemicals. Leading onto the fact that products are produced by “designers” at the start of the production chain, therefore it is important for designers to think twice or triple of the harms it could do to people when used and not only about the money.

Products are design to benefit people but not to damage our bodies. It’s an issue that our bodies contain lead, triclosan, flame retardants and mercury and where some babies are pre-polluted with the tonic.

The example of Herbal Essential that “Natural”, “Herbal” and organic has no legal definitions which means companies are lying or misleading their consumers. Relating it back to designer it should be clean that we do not mislead consumers for unethical acts. For the tiny amount of money people make now can lead onto damages onto our next generation. Where now is a wakeup call for manufactures and businesses to non-tonic their products to make our lives more safe and healthy.

Exhibition Drawings

Why "design?"

Designer a person who devises or executes designs, especially one who creates forms, structures, and patterns, as for works of art or machines.

I wanted to become a designer is because I wanted an interesting and unique career, didn’t really want to follow a family trend for a typical office job. Through-out my life I had interest in drawing, where some believe it is a talent. During senior years of high school I had attempts of not following a dream of being a designer, where I admit I did have regrets. It took awhile to find a challenging and something I’m passionate to do. From then on my aim was to study industrial design and it hasn’t change since Yr 12. But while studying the course now I think this is what I wanted.

An industrial designer to me is like an inventor and a combination of an artist not only the products are designed are pretty but benefits the user. E.g. Design of medical products. Where the diversity of design wouldn’t limit my career into one field of a certain industry but it can change according to different design briefs designers are assigned.

I’ve chosen UNSW is because I believe it’s a better university than any other Industrial design institutional in Sydney. I had offers from institutional like Enmore Tafe etc, but UNSW would allow me to have more hands on skills while working in the actual field in the future. And after the experience at UNSW I have learnt a lot that I didn’t expect industrial designers need to do. I thought design just draw but I also realize they need to make models too. As a girl I havent used any massive tools in my life but after building my first model, it feels awesome! That I can make something and it’s not a man thing anymore.

I’m hoping my future as an industrial design will come true and have serious experience in the industry. I would want to specialize on design in technology and homeware products. But at the meantime I will work as hard as I can to reach towards this goal. It would also be rewarding to make products I will desire to have or maybe seeing others enjoy the use of that product.